Mariela Etchebaster
Trademark strategy, filing, prosecution, oppositions and portfolio management in Argentina and abroad.
Trademark Specialist
IP practice since 1999
Unidad de Gestión IP — UTN
IP practice since 1999
Unidad de Gestión IP — UTN
LATIN AMERICA — TRADEMARK PORTFOLIO MANAGEMENT
Many markets.
One portfolio.
A trademark portfolio should not feel like twenty separate cases. LIT·IP gives companies and international counsel one strategic desk to coordinate brand protection across Latin America — connected to a broader global IP strategy.
PORTFOLIO COMMAND / LATAMLIVE COORDINATION
TMONE
PORTFOLIO
PORTFOLIO
ARGBase · Strategy
BRALocal counsel
MEXPortfolio node
CHLPortfolio node
COLPortfolio node
PERPortfolio node
MAPMarkets · Rights
CONTROLDeadlines · Actions
DEFENDConflicts · Oppositions
EXPANDNew markets · Global
Latin America · One strategic deskTrademark portfoliosTrusted local counselGlobal perspective
01 — Portfolio thinking
Stop managing filings.
Start managing the asset.
As portfolios grow, the challenge is no longer filing one trademark. It is maintaining visibility, consistency and strategic control across markets, deadlines, conflicts and expansion decisions. LIT·IP acts as the coordinating IP desk so the portfolio can be managed as one business asset.
02 — Portfolio command
One view across the trademark lifecycle.
From new-market entry to renewals and conflicts, each action should make sense in the context of the entire portfolio.
01
Portfolio mapping
Organize registrations, applications, markets, classes, ownership and strategic gaps into a coherent portfolio view.
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02
Expansion strategy
Prioritize new jurisdictions and filing sequences according to commercial expansion, risk and portfolio value.
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03
Filing & prosecution
Coordinate new applications and prosecution events with trusted local counsel across the relevant Latin American markets.
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04
Oppositions & conflicts
Connect local disputes to the broader brand strategy so a response in one market does not ignore the rest of the portfolio.
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05
Renewals & maintenance
Coordinate renewal decisions and maintenance actions while reviewing whether each right still serves the business.
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06
Foreign associate coordination
One instruction point for companies and foreign law firms that need consistent regional execution without building separate workflows market by market.
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03 — Operating model
A command layer for the portfolio.
The objective is simple: one strategic view, local execution where required, and fewer disconnected decisions.
01
Inventory
Understand what exists, who owns it, where it is protected and what the business actually needs.
02
Prioritize
Separate core markets, growth markets and defensive coverage to allocate effort where it matters.
03
Coordinate
Centralize instructions and work with trusted local IP counsel for jurisdiction-specific execution.
04
Review
Use prosecution events, conflicts, renewals and business expansion as moments to reassess the portfolio.
04 — Portfolio architecture
The portfolio follows the business.
01Core markets
Protect what drives value
Protect what drives value
02Growth markets
Prepare before expansion
Prepare before expansion
03Defensive markets
Protect where risk justifies it
Protect where risk justifies it
04Global layer
Connect LATAM to the wider strategy
Connect LATAM to the wider strategy
05 — Reach
Latin America.
Without a regional ceiling.
Latin America is the portfolio focus of this desk, not the limit of the firm. From Buenos Aires, LIT·IP coordinates regional trademark work and connects it with international protection through trusted local counsel across 100+ jurisdictions.
ArgentinaStrategic base · Buenos Aires
Latin AmericaRegional trademark coordination
InternationalGlobal portfolio connection
100+ jurisdictionsTrusted local IP counsel
06 — International Desk
Regional control.
Global continuity.
A Latin American trademark portfolio often sits inside a much larger international brand strategy. We coordinate the regional layer so it can connect cleanly with counsel, rights and commercial priorities elsewhere in the world.
Portfolio strategy · Filings · Prosecution · Oppositions · Renewals · International coordination
07 — The firm
Partner-led.
Built for coordination.
Global by design.
LIT·IP was established in 2018. Its founding partners have worked in intellectual property since 1999 and 2001. International matters are coordinated with trusted local counsel according to the jurisdictions involved.
Alejandra Azcarate
Patent filing, innovation protection and coordination of patent strategies across multiple jurisdictions.
Patent Specialist
IP practice since 2001
Unidad de Gestión IP — UTN
IP practice since 2001
Unidad de Gestión IP — UTN
09 — Contact
See the portfolio.
Then move it forward.
Tell us which markets, brands and portfolio issues you need to coordinate. We can structure the regional work from one strategic desk and connect it to the wider international portfolio.