Mariela Etchebaster
Trademark strategy, filing, prosecution, oppositions and portfolio management in Argentina and abroad.
Trademark Specialist
IP practice since 1999
Unidad de Gestión IP — UTN
IP practice since 1999
Unidad de Gestión IP — UTN
GLOBAL TRADEMARK STRATEGY — INTERNATIONAL REGISTRATION
Your brand crosses borders.
Your protection should too.
LIT·IP coordinates international trademark protection from one strategic IP desk — selecting national, regional and international filing routes according to the markets that matter, and working with trusted local counsel across 100+ jurisdictions.
INTERNATIONAL REGISTRATION ATLASLIT·IP / GLOBAL DESK
T·M
®
01 / MAPMarkets & priorities
02 / ROUTENational · Regional · Madrid
03 / FILECoordinated execution
04 / MANAGEOne global portfolio
Argentina · Latin America · GlobalBuenos AiresIP practice since 1999100+ jurisdictions coordinated
01 — Perspective
International filing is a route decision, not a checkbox.
There is no single filing path that is right for every brand. The right structure depends on where the business operates, where it will expand, the goods and services involved, existing rights and the commercial value of each market. We build the filing architecture first — then coordinate execution.
02 — Filing routes
One strategy. Different routes.
International trademark protection may combine direct national filings, regional systems and the WIPO Madrid System where the client and target markets are eligible.
01
National filings
Direct applications in selected countries when local filing is strategically appropriate, coordinated with trusted counsel in the relevant jurisdiction.
02
Regional protection
Regional filing routes can be considered where they fit the portfolio, business footprint and risk profile of the brand.
03
Madrid System
Where eligibility and market coverage align, the Madrid System can provide a centralized route to seek protection in multiple member jurisdictions. Each designated market remains subject to its applicable law and examination.
03 — Global brand protection
From clearance to portfolio management.
We coordinate the trademark lifecycle around commercial priorities, not simply the act of filing.
01
Market & filing strategy
Priority markets, filing sequence, classes and route selection aligned with the business plan and existing portfolio.
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02
Clearance & risk review
Pre-filing review and coordination of searches where appropriate to identify conflicts before investment in filing and launch.
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03
Filing & prosecution
Application coordination, office-action management and local-counsel instructions across selected jurisdictions.
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04
Oppositions & conflicts
Strategic coordination when objections, oppositions or third-party conflicts arise in a target market.
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05
Renewals & portfolio
Portfolio visibility, renewal coordination and expansion decisions as brands enter new markets.
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04 — Approach
Map. Prioritize.
File. Coordinate.
A global portfolio should follow the business. We begin with markets, products, timing and risk, then choose the protection route that fits each stage.
01
Map the business
Current markets, planned expansion, channels, products, services and existing trademark rights.
02
Prioritize jurisdictions
Separate immediate commercial priorities from defensive or future-market protection.
03
Select the route
Evaluate national, regional and international mechanisms where available and appropriate.
04
Coordinate the portfolio
Manage instructions, local counsel, prosecution events and portfolio decisions from one strategic point of contact.
05 — Reach
One brand.
Many markets.
Buenos Aires is our strategic desk, not the boundary of the work. LIT·IP coordinates trademark protection through trusted local IP counsel across 100+ jurisdictions, connecting Argentina and Latin America with the markets where our clients build, sell, license and expand.
ArgentinaStrategic base · Buenos Aires
Latin AmericaRegional portfolio coordination
InternationalNational · Regional · Madrid routes
100+ jurisdictionsTrusted local IP counsel
06 — International Desk
Global coordination. Local execution.
Clients work through one strategic point of contact while local counsel handles jurisdiction-specific requirements where needed. The result is a portfolio managed as one business asset rather than a collection of disconnected filings.
Clearance · Filing · Prosecution · Oppositions · Renewals · Portfolio coordination
07 — The firm
Partner-led.
International by design.
Built for portfolios.
LIT·IP was established as a firm in 2018. Its founding partners have worked in intellectual property since 1999 and 2001. International matters are coordinated with trusted local counsel according to the jurisdictions involved.
Alejandra Azcarate
Patent filing, innovation protection and coordination of patent strategies across multiple jurisdictions.
Patent Specialist
IP practice since 2001
Unidad de Gestión IP — UTN
IP practice since 2001
Unidad de Gestión IP — UTN
09 — Contact
Build the portfolio
before borders become friction.
Tell us where your brand is protected today and where the business is going next. We will help structure the international trademark strategy and coordination path.